Estás generando miles de clientes potenciales cada semana.
Cientos de compradores y vendedores potenciales envían el formulario de contacto en su sitio web.
Su teléfono está sonando continuamente.
Tienes miles de personas interactuando con tu contenido en las redes sociales.
¿No es eso con lo que sueña todo agente inmobiliario?
En BIGVU, hemos sido testigos de cómo miles de agentes inmobiliarios alcanzaron sus KPI al cambiar al contenido de video.
No estamos diciendo:publicar publicaciones de blog de alta calidad, estudios de casos, documentos técnicos y otros formatos de contenido no funcionan. Pero agréguele el elemento de video, y puede terminar viendo resultados sobresalientes.
Le pedimos a nuestro brillante científico de datos Yoav que reúna y recopile datos de nuestra plataforma para profundizar en el estado del video marketing para bienes raíces en 2022.
Y estamos muy emocionados de compartirlo todo contigo.
Conclusiones clave:
- Los agentes inmobiliarios graban y editan más de diez videos, en promedio, cada semana, de los cuales lanzan tres cada semana, en promedio.
- La duración promedio de estos videos es de 50 segundos.
- 75% de los videos de bienes raíces incluyen subtítulos.
- Solo el 7% de los procesos de edición de videos inmobiliarios implican reemplazar una pantalla verde.
- Más del 67 % de los procesos de edición, en promedio, consistieron en agentes inmobiliarios que agregaron el logotipo de su marca personal.
- Más del 26 % de los procesos de edición de videos inmobiliarios incluían agregar música a los videos.
- Más del 35,6 % de los vídeos se comparten a través de agentes inmobiliarios, seguidos del 23 % en YouTube, el 19 % en Facebook y el 11,5 % en WhatsApp.
- 72% de los videos, en promedio, se filmaron originalmente en forma vertical.
Permítanos compartir un informe detallado:
Los agentes inmobiliarios graban y editan más de diez vídeos, de media, cada semana.
Descubrimos que los agentes de bienes raíces son bestias de video.
Les encantan los vídeos.
De hecho, los agentes de bienes raíces graban y editan alrededor de diez videos, en promedio, cada semana, de los cuales lanzan tres videos, en promedio, en diferentes plataformas de redes sociales.
La duración media de los vídeos inmobiliarios es de 50 segundos.
Los agentes inmobiliarios realmente no graban ni crean videos de 20 a 25 minutos de duración. En cambio, lo mantienen breve, simple y dulce, con una duración promedio de estos videos de alrededor de 50 segundos.
El 75 % de los vídeos inmobiliarios incluyen subtítulos.
Adding captions to your videos can help you remove any language barriers, ensure that people with hearing disabilities can understand your video, and make it easier for almost everyone to understand what you’re trying to convey.
What if you are talking too fast?
Or what if people in your neighborhood can’t understand your accent clearly?
That’s the reason 75% of real estate videos comprise captions.
7% of real estate video editing processes involve replacing a green screen.
Marvel movies wouldn’t have been as spectacular as they are today without green screens. Similarly, you can level up your videos by adding a green screen as background – which you can replace later with a professional background.
Using BIGVU, real estate agents can replace the green screen with a professional background. However, this feature is just limited to subscribers. Despite that, we wanted to share this stat with you – of all the videos created on BIGVU, only 7% of the editing processes involved replacing a green screen.
75% of real estate agents, on average, write down a script before recording a video.
If it’s your first time recording a video, there’s a high probability that you may feel nervous or may stutter. You may end up looking confused while talking to the camera. Worse – you may ruin the flow.
That’s the reason most real estate agents use BIGVU teleprompter to write down a script prior to recording a video.
You’ll be shocked to know that over 75% of real estate agents, on average, write down a script prior to recording a video.
Writing a script is super beneficial as it can help you head in the right direction, figure out the overall context of the video, convey a strong message, and most importantly, speak confidently.
67% of real estate video editing processes involve adding a brand logo.
More than 67% of editing processes, on average, comprised real estate agents adding their personal brand logo.
In today’s competitive space, personal branding is important. Building a strong personal brand is a great way to increase awareness and build trust. Adding your personal brand logo to your videos will help you be consistent with your personal branding efforts – and ensure that more and more people recognize your visual elements.
26% of real estate video editing processes include adding music to videos
Music can elevate a video – if added properly. On BIGVU, we allow our users to add music background to their videos at the click of a button from within our platform itself.
Over 26% of the editing processes included adding music to videos.
What Platforms Do Real Estate Agents Like Sharing Their Videos on the Most?
Usually, real estate agents share their videos via email directly. Over 35.6% of videos are shared via real estate agents via emails. On the other hand, about 23% of videos are shared on YouTube, 19% on Facebook, and 11.5% on WhatsApp.
72% of real estate videos are originally filmed vertically.
These days, people are crazy about vertical videos and like to watch TikTok, Reels, YouTube Shorts, and other forms of vertical video content all the time. Over 72% of videos, on average, are originally filmed vertically. Of all the videos filmed in vertical format, 78.5% stay vertical, whereas 15.4% are turned square, and 6% are turned horizontal.
Of all the videos that are recorded horizontally, 80% stay horizontal, 14.5% are turned square, and 5% are turned vertical.
Lastly, it’s important to note that over 20% of overall videos recorded on BIGVU are cropped.
Conclusión
Video marketing is on the rise. We’re seeing more and more realtors realizing the power of video content as there’s an exponential increase in the number of real estate agents spending their time and efforts on rolling out video content.
If you haven't tapped into the power of video content, you're probably missing out.
Use video to level up your marketing efforts today.