Los carretes de Instagram son una mina de oro para crear un fuerte compañerismo de audiencia para su marca. Los videos de formato corto son el gran éxito por ser más atractivos, entretenidos y directos al grano. Con más de 1400 millones de usuarios activos mensuales, Instagram es una de las plataformas de redes sociales más populares que existen. Y solo se hará más grande en los próximos años.
Uno de los mayores cambios en Instagram en los últimos años ha sido la introducción de Instagram Reels. Los carretes son videos cortos de 15 segundos que puede crear y compartir en Instagram. Son similares a los videos de TikTok, pero con algunas diferencias clave. En primer lugar, Reels solo está disponible en Instagram. Y en segundo lugar, se envían algorítmicamente a más usuarios que los videos de TikTok.
Tres meses después de 2023, es hora de comenzar a pensar en su estrategia de contenido para el próximo año. Y una de las plataformas más importantes en las que debe estar es Instagram:si no está creando Reels, está perdiendo una gran oportunidad de llegar a más personas en Instagram.
Breve Historia de Instagram
Instagram es un servicio de redes sociales para compartir fotos y videos propiedad de Facebook, Inc. Instagram permite a los usuarios cargar fotos y videos en el servicio, que se pueden editar con filtros y organizar con etiquetas. Los usuarios también pueden explorar el contenido de otros usuarios y etiquetarlos; sin embargo, no pueden ver fotos etiquetadas no identificadas a menos que sean figuras públicas o hashtags.
Según Statista, el 46 % de los usuarios de Instagram de EE. UU. son mujeres, mientras que el 54 % son hombres, y la edad promedio es de 34 años.
¿Por qué se introdujeron los carretes?
TikTok y YouTube son plataformas de video de formato corto, pero lo que diferencia a los carretes de Instagram de otras plataformas son las funciones de edición. Puede agregar música, efectos AR y superposiciones de texto a sus videos con solo unos pocos toques. Crear contenido atractivo es rápido y fácil, perfecto para cuando estás en movimiento.
En segundo lugar, los carretes son detectables. Significa que su contenido tiene el potencial de ser visto por personas que normalmente no lo encontrarían. Cuando busque un tema específico en Instagram, aparecerán carretes relevantes en los resultados.
Los carretes de Instagram son una excelente manera de mostrar tu personalidad. Como solo duran 15 segundos, no requieren mucho compromiso por parte del espectador. Y como son tan fáciles de hacer, puedes experimentar con diferentes estilos y formatos hasta que encuentres el que más te convenga.
Restricción de Instagram para descargar carretes, videos e imágenes
Como habrás notado, Instagram ha restringido recientemente la descarga de imágenes, videos y carretes. Significa que ya no puede descargar carretes de Instagram desde la aplicación a su teléfono o computadora.
Se desconoce el motivo de este cambio, pero podría deberse a problemas de derechos de autor o simplemente porque Instagram quiere evitar que las personas guarden y compartan el contenido de otras personas sin su permiso. De cualquier manera, es un poco molesto para aquellos de nosotros que nos gusta guardar y compartir nuestras publicaciones favoritas.
Algunas soluciones aún le permiten descargar Instagram Reels, pero es posible que algunos de los sitios web o aplicaciones no sean muy fáciles de usar y no funcionen por mucho tiempo si Instagram decide tomar medidas drásticas.
Entonces, por ahora, parece que solo tendremos que disfrutar de nuestras publicaciones favoritas en la aplicación y esperar que algún día podamos descargarlas nuevamente.
Lista de herramientas gratuitas y de pago para descargar carretes junto con pros y contras
Puede descargar carretes de Instagram de diferentes maneras. Algunos de ellos son gratuitos y otros requieren que pague una pequeña tarifa. Aquí hay una lista de algunos de los sitios web y aplicaciones más populares para descargar carretes de Instagram, junto con sus ventajas y desventajas:
#1. Carrete
Reelit es una aplicación/sitio web gratuito que te permite descargar Instagram Reels en tu teléfono o computadora. La aplicación Reelit está disponible para dispositivos iOS y Android y es fácil de usar. Search for the Reel you want to download, and then click on the “Download” button.
One option is downloading the video directly from Instagram using a web browser like Google Chrome or Safari. Here’s how:
- Go to the Instagram website and find the Reel you want to download.
- Right-click on the video and select “Save video as…”
- Choose where you want to save the file on your computer, and then click “Save.”
- That’s it! The video will now be saved on your computer in MP4 format.
Pros:
It doesn’t require you to have an Instagram account. So if you don’t have one or are not logged in, you can still download any public Reels that you find.
Cons:
Ads and pop-ups.
#2. DownloadGram
This website allows you to enter the URL of the reel you want to download, and it will then provide you with a link to download the video.
Pros:
- This method is entirely free and easy to use.
Cons:
- The quality of the downloaded video may not be as high as if you were to download it directly from Instagram.
- You may find ads and pop-ups irritating.
#3. ReelDownloader or InstaReelDownloader
It allows you to enter the URL of the reel you want to download, and it will then save it onto your phone or tablet.
Pros:
It’s very easy to use, and they don’t cost anything.
Cons:
- Once again, the quality of the downloaded videos may not be as high as if you were to download them directly from Instagram.
- Ads and pop-ups.
Why would you want to download Instagram Reels?
There are a few reasons why downloading Instagram Reels could benefit you.
For one, it can help you save your favorite Reels for later use. For instance, if there’s a particular Reel that you enjoy and want to be able to watch over and over again without having to scroll through your feed to find it.
Share them with friends or family who don’t have an Instagram account. By downloading the video, you can then send it via text message, email, or even post it on another social media platform like Facebook or Twitter. This way, everyone can enjoy the content regardless of whether or not they’re on Instagram.
Downloading Instagram Reels can also be useful if you want to edit the videos before sharing them on other social media platforms. For example, maybe there’s a video section that you want to cut out or add some filters or effects to make it more visually appealing. With most video editing apps, such as iMovie or Adobe Premiere Rush CC, it’s easy to import files from your camera roll - including downloaded videos from Instagram. So if you’re looking for more creative control over your content, downloading Reels could be the way to go.
You may want to download Instagram reels to gain leverage as user-generated content (UGC) for your brand promotions.
Is Downloading Instagram Reels Legal?
It’s a valid question to ask, considering that there are many ways to do it, and many people seem to be doing it without any consequences.
The answer is:it depends.
There are some cases where downloading Instagram videos is perfectly fine and others where it might not be.
Let’s take a closer look at the details.
First of all, let’s consider the copyright situation. Copyright law says that you can’t make copies of copyrighted material without the copyright holder’s permission. When you download a video from Instagram (or anywhere else), you are making a copy of that video.
So, if the video you’re downloading is copyrighted, then you need the permission of the copyright holder in order to do so legally. In most cases, the copyright holder will be the person who originally posted the video on Instagram (unless they’ve sold or transferred their copyright to someone else).
It means that if you want to download a copyrighted video from Instagram without breaking the law, you’ll need permission from the person who posted it first. Of course, this isn’t always easy or possible—but it’s something to keep in mind.
Now let’s consider another angle:what if you’re downloading a video for your own personal use? This is where things get a bit more complicated.
There are two main arguments here:one is that downloading a video for your own personal use doesn’t hurt anyone, so it should be allowed; and the other is that once you’ve downloaded a video, you could potentially share it with others (either online or offline), which does violate copyright law.
So which side is right?
Unfortunately, there isn’t really a clear-cut answer here—it depends on how you look at things. Some people believe that as long as you’re not sharing the downloaded videos with anyone else, then there’s no harm done and thus no reason why.
Download Instagram reels without watermark
One thing that can be frustrating about Instagram is that you can’t download videos without a watermark. You can use video editing tools to remove the watermark or you can use some free tools that remove watermark for you.
Why should you be making Reels in 2023?—Here are 4 reasons:
1. Reels are algorithmically pushed to more users
Reels are algorithmically pushed to more users than TikTok videos. This means that if you create a Reel that performs well, it has the potential to be seen by millions of people.
Here are some things to keep in mind when creating Instagram Reels:
Keep it under 30 seconds: Like with regular Stories, people’s attention spans are limited when watching Reels. Keeping your reels concise and to the point—is the key to more engaging reels.
Use catchy music: To grab more people’s attention and hold it throughout the video.
Be creative with your editing: With Reels, you have access to several editing features that can help you add some flair to your videos. So don’t be afraid to experiment!
Use hashtags: Hashtags can be a great way to reach new audiences with your Reel. Just be sure to use relevant and popular ones that will get you noticed.
For example, if you’re a jewelry designer, you might use hashtags like #jewelrydesigner #handmadejewelry #customjewelry #jewelrygram.
2. Reaching out to a new audience with Instagram Reels
Reels are a great way to reach a new audience on Instagram. If you’re not creating content for Reels, you’re missing out on an opportunity to connect with people who might not be familiar with your brand.
Reels are a great way to drive traffic to your website or blog. You can include links in your Reel descriptions, which makes it easy for people to click through and learn more about what you do.
The average engagement rate on an Instagram post is 2 to 3%. For instance, if you have 1000 to 1500 followers, it will reach to minimal amount of people. For Instagram Reels, you can receive a very uncommon engagement rate if the Reels are relevant and engaging.
3. Reels are engaging and fun
Reels are engaging and fun. They’re the perfect way to show off your personality and connect with your audience on a deeper level. Instagram marketers must evolve their content marketing strategy to remain relevant, goal-oriented, and successful. Seeing the same type of images from time to time is kind of boring content. Reels may not be rapid, but they are more engaging, funny, and genuinely enjoyable to watch when they are done right.
4. Building a strong image for your brand
Content creators can choose different personas, such as professional-on-camera and relaxed-on-camera, to best present the true personality of their brand. As you may have observed, some part is entertainment, and some part of the screen show text is the kind of content we rarely saw before. The personas can leverage your marketing perspectives while building a strong personality for your business.
It’s a wrap-up
Instagram reels are a way to interact with your audience on a deeper level. They are short, enjoyable videos that display your personality and inform your followers about what you’re up to. But how can you download it? If you want to download Instagram reels, any of the above-mentioned tools can assist. No matter which tool you choose, downloading Instagram reels will be easy!