Después de todo el tiempo, la planificación y la consideración que se tomaron, su video finalmente está listo. ¡Ahora es el momento de mostrárselo al mundo! Por supuesto, puede subir el video a su sitio web , pero está lejos de ser la mejor decisión.
Los archivos de video a menudo pueden tener un tamaño de cientos de MB, y cargarlos directamente en el sitio web consumirá almacenamiento y ancho de banda. También genera una mala experiencia para el usuario:la velocidad del sitio web se ralentiza y la reproducción no es fluida. También deberá tener en cuenta la gama de navegadores y dispositivos de su público objetivo. verá el video y optimizará su video para cada uno. De lo contrario, una gran parte de la audiencia potencial quedará fuera. Si esto suena como un dolor de cabeza, es porque lo es.
Aquí es donde los sitios web de alojamiento de videos vienen a ayudar. Estas son plataformas especializadas en brindar espacio para que cargues tus videos y luego los compartas en diferentes sitios. Estas plataformas vienen con reproductores de alta velocidad y pueden optimizar los videos para diferentes dispositivos. El proceso no solo es más simple, sino que también funciona mejor:¡una situación en la que todos ganan!
La única pregunta que queda es cómo elegir la plataforma correcta. Para ayudarlo a encontrar el sitio web de alojamiento de videos adecuado para su negocio, en este artículo, veremos nuestra selección de los mejores sitios de alojamiento de videos para 2022.
- YouTube
- Vimeo
- Vidyard
- Wistia
- Video de brote
- Brightcove
- Cincopa
- VdoCipher
YouTube
YouTube es un popular sitio de alojamiento de videos que no necesita presentación. A partir de 2005, a menudo se le reconoce como la fuerza impulsora detrás del auge del contenido de video en línea.
Hoy, con casi 2 mil millones de visitantes mensuales activos, esta plataforma de video llamada YouTube es la plataforma de alojamiento elegida por muchas empresas.
Funciones de YouTube
- Videos gratuitos e ilimitados – Subir vídeos a la plataforma es gratis para todos los usuarios, y no hay límites para la cantidad de videos que puede cargar. Sin embargo, la duración del video y el tamaño del archivo son limitados:los usuarios no verificados solo pueden cargar videos de hasta 15 minutos. Para usuarios verificados, son 12 horas. El tamaño de archivo máximo permitido es de 128 GB.
- Herramientas de análisis – Las herramientas básicas de análisis de video están disponibles en las plataformas, para que pueda monitorear el rendimiento de sus videos. Si bien las herramientas están lejos de ser avanzadas, esta es una gran adición considerando que la plataforma de alojamiento de videos es gratuita.
- Amplio alcance y audiencia, herramientas de SEO disponibles – 6 mil millones de horas de video vistas en la plataforma cada mes. Pertenecer a Google también ayuda:los videos alojados en YouTube obtienen los primeros lugares en los motores de búsqueda. Cualquier otra plataforma ahora puede igualar la audiencia y el alcance que ofrece YouTube.
- Fácil incrustación – Incrustar el video en su sitio web también es muy conveniente si aloja su video en YouTube. Simplemente copie el código de inserción y utilícelo para insertar el video en su sitio web.
Dicho esto, si está buscando maximizar su audiencia, YouTube es el sitio de alojamiento perfecto. Sin embargo, si su objetivo es centrar la atención del espectador en su sitio web o producto, es posible que YouTube no sea la mejor opción. La primera razón son los anuncios:aparecen tanto al principio como durante el video y pueden distraer al espectador de su mensaje. La segunda razón son las sugerencias personalizadas que muestra YouTube al final del video.
Esto también puede potencialmente desviar la atención de su producto e incluso hacer que los visitantes abandonen su sitio web.
Planes de YouTube
YouTube es gratis para todos los creadores. YouTube posee su propio servicio de transmisión YouTube Premium, disponible a $12/mes. Sin embargo, solo beneficia a los espectadores.
Vimeo
Vimeo like YouTube is not only a video hosting platform but also a social network of sorts. The main difference is the audience:Vimeo is branded to be more professional. While it cannot yet compete with YouTube when it comes to viewership, it has a large community of 90 million creatives. This existing audience makes Vimeo a suitable place for reaching a broad audience.
Vimeo Features
- Higher video quality – Vimeo has been around since 2004 but became known in 2007 because of the high quality of hosted videos. The encoding techniques of the platform allow for compression on a higher bitrate. As a result, the uploaded video content looks sharper and brighter.
- Ad-free – The platform doesn’t run ads on videos, which means the viewers can watch a high-quality video for free, without interruptions, and ad-free.
- Replacing the videos- The platform has a very convenient option of replacing the videos. You can remove the old video and add a new one instead of it without losing the views and comments.
- Advanced sharing settings – This video hosting platform offers a variety of sharing settings, depending on who you want your video to be available for. You can add collaborators to the project, and set different privacy settings for each of them. An option to password-protect your video is also available.
- Analytics tools available – Depending on your plan, access the analytics of your videos to see how they are performing.
- Embedding options – Each video has a unique embed code you can use to add the video to your website. In the player, users will be allowed to change the volume and quality of the video, and make it full screen.
Vimeo Plans
- Vimeo Basic – This free plan comes with a 500 MB upload limit a week, with a total of 5 GB storage for your account. The plan also allows up to 10 uploads a day.
- Paid Plans – The platform comes with four paid plans, suitable for varying needs. Plans start at $84/year and go up depending on the storage space, analytics levels, and the number of collaborators.
Vidyard
If you are looking for a hosting platform dedicated to business, Vidyard is one of the best options to turn to. It offers premium content marketing tools for sales and marketing professionals, and for solving corporate communication problems.
Vidyard Features
- Unlimited video hosting – This video hosting platform offers unlimited video hosting, without any constraints on the video duration and file size. 4K videos are also supported.
- Analytics tools – Premium analytics tools are available for marketers and sales specialists. Vidyard offers insights on video performance over time, as well as details on who your audience is.
- Video optimization – Vidyard also offers tools for optimizing the video content for search engines, A/B testing the thumbnail, and add buttons or links to the video for maximum results.
- Ad-free video hosting – The platform gets its revenue from subscription plans and doesn’t run any ads on the videos.
- Simple embedding – To embed a video on your website, copy the video embed code and add it to the HTML of the website.
Vidyard Plans
- Free – Marketing and Sales categories both have a free plan available. You can use it to record an unlimited number of videos. However, you can only embed or share only five videos under the free plan. It also comes with a Vidyard watermark.
- Paid – Depending on if you are looking for a solution for your marketing or sales needs, or for corporate communication, Vidyard offers a variety of packages. The prices start at $180/year with the Pro package and go up from there, which makes Vidyard a costly tool to afford.
Vidyard is a great option for marketers and sales specialists looking for more efficient ways to use videos in their strategies. Because of its price, however, the platform may be available only to medium or large businesses.
Wistia
Wistia is another video hosting platform for catering business marketing and sales needs. The platform comes with powerful customization tools to cater to the clients’ needs as best as possible.
Wistia Features
- Analytics – Being a hosting service for businesses and marketing specialists, Wistia offers powerful analytics tools to check the performance of your content, as well as learn valuable insights on your audience. Detailed information on the play and engagement rates are available.
- Wistia Channels – This is the feature that sets Wistia apart from its competitors. With Wistia Channels, you can add not only videos but entire playlists to your website, providing a TV-quality experience. This is an especially valuable feature for businesses that create video series.
- Marketing Tools – Apart from SEO, Wistia offers an opportunity to retarget your viewers through Facebook, Instagram, and Google. In addition to that, viewers can subscribe to Wistia Channels. While this is similar to subscribers on YouTube or Vimeo, on Wistia, you own their email addresses and can sync with your CRM.
- Ad-free – As some of the other platforms on this list, Wistia doesn’t run ads on the videos.
- Collaboration – Invite team members to work on the project, give specific access to each team member. You can work on the project in real-time, commenting, or adding feedback.
- Embedding – As with other hosting platforms, copy the embed code from Wistia and add it to your website code. With the video replace option the platform offers, if you replace your video, the embedding code will not change, and the new video will appear on your website instantly.
Wistia Plans
- Free – The free plan comes with all the standard features like a fully customizable player, embedding, and interactive video tools. You can upload up to 3 videos. The Wistia branding will appear on the player.
- Paid – In addition to the free plan, Wistia offers two paid plans – Pro and Advanced. Pro plan costs $99/month. The plan allows users to upload and embed ten videos. After this limit, each additional video will cost 25¢ per month. The pricing of the Advanced package is not mentioned – you will need to contact the company for additional information.
Wistia is a powerful hosting platform businesses can leverage to boost their video marketing efforts. However, the pricing and offered packages make Wistia quite a costly tool to afford.
Sprout Video
SproutVideo is another hosting platform great for businesses that want to skip “crowded” platforms such as YouTube and Vimeo. A private hosting service without an existing audience, SproutVideo is the alternative to Wistia and Vidyard.
SproutVideo Features
- Protection – Password-protect your videos, set up a geo-restriction, block IPs, or even restrict embedding – the platform comes with large safety tools.
- Marketing tools – The platform also offers a large selection of marketing tools such as marketing integration, SEO tools, and social sharing.
- Analytics – Detailed analytics on total views and impressions, device types, domains, unique viewers are available.
- Playlists – You can collect the videos into playlists, organize the playback order, and choose from the layout options to customize the player look. Embed the playlists into your website or blog by using the embed code.
SproutVideo Plans
SproutVideo doesn’t have a free plan, but it offers a 30-day free trial. Later, you can upgrade to any of the four available plans, by comparing the functionalities.
The most affordable plan starts at $24.99/month, which makes SproutVideo a more cost-efficient alternative to Wistia.
Brightcove
Brightcove is an established name in video hosting. However, it is different from the other platforms in the list, as it specializes in providing tools for video monetization.
Brightcove Features
- Fast and reliable video player – The platform claims to have the fastest HTML5 player available, making it possible to deliver the videos on every device without sacrificing speed and quality.
- Advertising – Easy-to-use ad integration tools allow the users to insert ads into your videos across platforms, while bypassing ad blockers, to maximize your revenue.
- Analytics – The platform comes with premium quality analytics tools that give you insights into viewer behavior and the effectiveness of your content.
- Social Media Integration – You can use Brightcove to post videos on social channels such as Twitter and Facebook, and access the video analytics right on the platform.
- Live-Streaming – Brightcove offers extensive tool options for live-streaming through the platform’s high-speed player. Live streams can also be monetized through the seamless integration of ads into the streams.
Brightcove Plans
While the website doesn’t mention any pricing information, the offered plans are broken down into three categories:Marketing, Enterprise Communications, and Monetization.
The specifications of each plan are described in detail, and you are welcome to contact their sales team for pricing details.
Cincopa
Cincopa is a video hosting service specialized in providing video hosting and analytics tools for businesses, websites, and digital agencies. The company offers a large selection of premium content marketing tools brands can use to reach their marketing goals.
Cincopa Features
- Customizable HTML5 player – The platform comes with a selection of player templates, from which you can pick the one matching your needs most.
- SEO-friendly embedding – Easily embed the videos hosted on Cincopa to your website by using the unique code of your video.
- Ad-free video hosting – Because of the subscription-based business model, the platform doesn’t run ads on videos, allowing the viewers to watch your videos without interruptions.
- Analytics tools – Advanced analytics tools let you get valuable insights about the performance of your videos.
- Security and protection – With the security tools offered by the platform, you can password-protect your videos, block IPs, and restrict unwanted domains.
Cincopa Plans
Cincopa doesn’t offer a free plan. However, it does offer a 14-day free trial during which you can test the main functionalities of the website, and then choose a subscription plan based on your needs.
Instead, there are four paid plans available, each offering different functionalities. Prices range from $9/month for the “Startup” plan and going up to $350 for the “Agency” plan which makes Cincopa a hosting site for businesses with different budgets.
This one may come as a surprise, but the rise of video content in recent years did not bypass social platforms. More and more businesses turn to video content on Facebook to reach and attract new audiences.
Facebook Video Features
- Unlimited videos – The platform allows users to upload an unlimited number of videos daily. Each video can be up to 4 hours long, and the maximum allowed file size is 10 GB.
- Large audience – With 2.6 billion monthly active users, Facebook is the largest social platform in the world. This makes Facebook another great hosting platform if you are looking for maximum reach.
- Analytics tools – Facebook Creator Studio offers analytics for each video, as well as data on total views, retention, and engagement rates.
- Simple embedding – Embed the videos hosted on Facebook simply by grabbing the embed code and adding it to your website.
Facebook Plans
Uploading and hosting your videos on Facebook is free of charge.
For those who don’t look for very advanced tools, want to gather all their online activity in one place, and drive some additional traffic to their social channels, Facebook can be a great hosting site. However, it comes with its share of downsides, such as reduced video quality, ads running during the videos, and the suggested videos in the end.
VdoCipher
Vdocipher is one of the first video hosting solutions that pop up in discussion when video security is a prime concern. VdoCipher with its video hosting platform helps e-learning &media businesses to host and stream their content on the website/app in the most secure and smooth manner. If you are a business owner looking to monetize your video content, VdoCipher is the ideal video hosting solution for you. VdoCipher aims to protect revenue losses against video piracy with its secure video hosting solution. VdoCipher has made it at the top of the list of the leading video hosting solutions in 2022.
VdoCipher Features
- DRM technology – Encrypted video streaming
- Dynamic watermarking for tracing the original video source
- Multi-device HTML5 player
- Offers a comprehensive Dashboard, intricate analytics, and helpful plugins
- 30-day free trial (no card details required)
Conclusion
To sum up, there is no shortage of options when it comes to video hosting platforms. However, before choosing the hosting platform for your videos, you need to be clear on what your goals and needs are.
This article covered the main features and pricing points of our pick for the eight best video hosting platforms for 2022. Each of these platforms caters to different needs, and you are by no means restricted only to one! Experiment with the tools, dive into the features, and choose those fitting your business needs best.
And if you are having any trouble with creating your first video, you can explore some of the video templates available on Renderforest. Browse through our large template library, choose the one you like the most, and start creating today.